Videos
are no longer difficult to make today. You can use your phone to shoot
it and simply post them on social media. However, for serious and
professional organisations, creating a business video is not a joke
especially if it is promotional. Business videos rarely go viral but if
you follow these tips, the video will definitely get more engagements
and views. This is a marketing strategy every company must explore as
you don’t need to break the bank to achieve this. You should simply
include it in your budget
Recording decisions
The
question to ask is how do you want to record your video? You can use a
mobile phone with a selfie stick. In other cases, you can use a High
Definition video camera. The later is better because when the video is
eventually produced. A poorly produced video will put off potential
viewers even if it has a unique content.
Make use of the right celebrity
Hundreds
of research have been done on the impact of celebrity endorsements. So,
try to get a celebrity whose acceptance cut across Nigeria to feature
in your video. Importantly, use right celebrities that will definitely
sell your services or products.
Choose a pleasant place to film
You
can decide to film your video at your business premises or choose a
nice location in Nigeria. Whichever one you select, ensure that it will
not disturb your filming. The location has a huge role to play because
your viewers can relate with the place. For
example, shooting a business video at Olumo. Regardless, remember that
your product or service should decide where you want to film.
Creative content
Content
is ultimate for any business video. It must be entertaining,
informative and educative. Thus, as far as the content is creative and
targeted at the correct audience, it will definitely go viral.
It must call-to-action
You
are not just making your business video for fun. It is not only to
create a buzz around your product and service, it’s for viewers to take
action after watching your video by patronising the product or service.
So, ensure that your video has a call-to-action. An example of call-
to-action is visit Jumiatravel .com to book your favourite hotels in Nigeria.
5 Tips For Making Business Videos That Will Go Viral
Reviewed by getitrightnigerians
on
13:42:00
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